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Marketing VS Retention

Which is most important to grow your martial arts club, marketing or retention?

OK, I admit it, the title ‘Marketing or retention’ is a little clickbaity and most people running a martial arts club will probably have realised that they need great marketing AND retention to grow efficiently. That said, what I see out there in the wild is often a different story.  If I asked you when …

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Mission, Vision and Values Signpost

Creating a positive club culture with a shared Mission vision and values

Your club has a culture. You may not have constructed it consciously or even have any guiding documents describing it, but it’s there. Documenting your mission vision and values will not only help you lay the foundations for your culture but also serve as a guiding light for all the decisions you make in your …

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Coach correcting child using praise correct praise method

Effective in action feedback: Replacing the tired praise correct praise model (PCP)

Praise correct praise is a method martial arts coaches often use to correct mistakes during their classes. This tactic is also used in businesses, though the terminology is not quite as child friendly (poo sandwich). The praise correct praise technique usually involves praising the child for something they are doing well, correcting their practice and …

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Kids martial arts playing

12 ways our young kids martial arts programme helped us pass 200 members in our first 12 months

It is now two decades since Kimber Hill (now Tyree) released her young kids martial arts programme (Lil Dragons) into the martial arts world. This programme was different to many others around at the time as it was written specifically for children. The Lil Dragon brand is still popular with kids martial arts programmes today, …

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Queue busters

Queue busters: reduce downtime and maintain engagement in your kids martial arts classes

What the hell are queue busters? Let me explain………. When I first started martial arts back in 1990 at 16 (yep, I’m getting on a bit), we all performed quite a chunk of our training in ‘class lines’. You will recognise the familiar-looking matrix with the higher grades at the front and the lowest at …

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Rotating curriculum

Do you know the difference between a linear, rotating and nested rotating curriculum?

You may have heard the term rotating curriculum thrown around in martial arts circles before but what about a nested rotating curriculum? For years I have been using the traditional linear curriculum delivery model to teach our members but a few years ago I came across something called a rotating curriculum. This made me reflect on …

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Photo of games for martial arts classes

Are games for martial arts classes a good idea?

I know this article is looking at the question ‘Are games for martial arts classes a good idea?’ but you should know that I was going to name it ‘Here come the fun police: why are so many children’s martial arts instructors against games?’ Before we get started, I just want to reiterate a statement …

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Young martial arts children showing ready stance while kneeling

25 tips to build engagement and fun in your kids martial arts classes

Every now and again I get a request from a martial arts instructor asking how to build engagement and fun in the classes they deliver as part of their kid’s martial arts programme. This one thing is obviously top of the list when it comes to increasing enjoyment and retention. I thought it would be …

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