Business

Articles examining the different aspects of business that you need to to enable your children’s martial arts club to survive and thrive

Lil Dragon vs Skillz VS MAPLE

Introduction Children’s martial arts programmes have been available since around the year 2000 when Melody Johnson (was Shuman) introduced her Little Ninja’s programme and Kimber Hill (now Tyee) released her Lil Dragon programme (2001). These two coaches created a new sector within the martial arts community by writing programmes specifically for children. While other instructors …

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Martial Arts School, Club, Academy Or Children’s Development Centre?

Do you call your martial arts service a school, a club, an academy, a children’s development centre? Do you want to be classed as ‘School’? Do you feel that schools are a good ‘yard stick’ for measuring what you do? I know we market to the parents to get the children through the door but …

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