Business

Articles examining the different aspects of business that you need to to enable your children’s martial arts club to survive and thrive

Members of different stages in the Participation Development Model

Build A member and staff pipeline using a Participation Development Model

A participation development model can help you map out your programme and how they fit together. Once you master your marketing and you can successfully get people through the door, your next priority in your martial arts club is usually to make sure you retain your members. The balance is to do all this without …

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Do as i say, not as i do. Over weight man in karate uniform with black belt

Do as I say, not as I do: How a lack of congruency in your coaching can cost you members

Building congruency in your coaching is all about building alignment between the values you promote and the actions you take. We are all human and as such, at least some of our values will be aspirational. By this, I mean that most martial arts coaches will at least make a solid attempt to ‘walk their …

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Martial Arts Photography

10 tips For martial arts photos that actually attract new students

The internet is awash with stock martial arts photos. While these images are better than nothing, they don’t offer the same authenticity as having photos of your own students in your marketing materials. If you don’t want to use stock photos anymore, this leaves you with three real choices. You can pay a photographer to …

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Lil Dragon vs Skillz VS MAPLE

Introduction Children’s martial arts programmes have been available since around the year 2000 when Melody Johnson (was Shuman) introduced her Little Ninja’s programme and Kimber Hill (now Tyee) released her Lil Dragon programme (2001). These two coaches created a new sector within the martial arts community by writing programmes specifically for children. While other instructors …

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Martial Arts School, Club, Academy Or Children’s Development Centre?

Do you call your martial arts service a school, a club, an academy, a children’s development centre? Do you want to be classed as ‘School’? Do you feel that schools are a good ‘yard stick’ for measuring what you do? I know we market to the parents to get the children through the door but …

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