Articles examining the different aspects of business that you need to to enable your children’s martial arts club to survive and thrive
In the developed world, most children are in school full time for 12-13 years, but you don’t emerge from school as a teacher. If you have bad teeth and you need to see a dentist on a regular basis, no matter how much contact you have with them, it does not make you a dentist. …
Building your Martial Arts Coach Development Pathway Read More »
Your club has a culture. You may not have constructed it consciously or even have any guiding documents describing it, but it’s there. Documenting your mission vision and values will not only help you lay the foundations for your culture but also serve as a guiding light for all the decisions you make in your …
Creating a positive club culture with a shared Mission vision and values Read More »
It is now two decades since Kimber Hill (now Tyree) released her young kids martial arts programme (Lil Dragons) into the martial arts world. This programme was different to many others around at the time as it was written specifically for children. The Lil Dragon brand is still popular with kids martial arts programmes today, …
When you taught your first martial arts class, I am guessing that you didn’t know if coaching would become a lifestyle martial arts business or just stay a hobby. This article gives you some starting points to help you balance the demands of your business, your health and your family. While some martial arts coaches …
8 steps to building a lifestyle martial arts business Read More »
A participation development model can help you map out your programme and how they fit together. Once you master your marketing and you can successfully get people through the door, your next priority in your martial arts club is usually to make sure you retain your members. The balance is to do all this without …
Build A member and staff pipeline using a Participation Development Model Read More »
Building congruency in your coaching is all about building alignment between the values you promote and the actions you take. We are all human and as such, at least some of our values will be aspirational. By this, I mean that most martial arts coaches will at least make a solid attempt to ‘walk their …
Do as I say, not as I do: How a lack of congruency in your coaching can cost you members Read More »
The internet is awash with stock martial arts photos. While these images are better than nothing, they don’t offer the same authenticity as having photos of your own students in your marketing materials. If you don’t want to use stock photos anymore, this leaves you with three real choices. You can pay a photographer to …
10 tips For martial arts photos that actually attract new students Read More »
Introduction Children’s martial arts programmes have been available since around the year 2000 when Melody Johnson (was Shuman) introduced her Little Ninja’s programme and Kimber Hill (now Tyee) released her Lil Dragon programme (2001). These two coaches created a new sector within the martial arts community by writing programmes specifically for children. While other instructors …
I put a lot of the success of our clubs down to having a great childrens martial arts programme. When we first moved our small club of around 40 members to our first full time venue, we kept increasing the number of 4-6 year old classes until we had 2 a day, 6 days a …
12 benefits of having a childrens martial arts programme? Read More »
Do you call your martial arts service a school, a club, an academy, a children’s development centre? Do you want to be classed as ‘School’? Do you feel that schools are a good ‘yard stick’ for measuring what you do? I know we market to the parents to get the children through the door but …
Martial Arts School, Club, Academy Or Children’s Development Centre? Read More »
