Articles examining the different aspects of business that you need to to enable your children’s martial arts club to survive and thrive
A participation development model can help you map out your programme and how they fit together. Once you master your marketing and you can successfully get people through the door, your next priority in your martial arts club is usually to make sure you retain your members. The balance is to do all this without …
Build A member and staff pipeline using a Participation Development Model Read More »
Building congruency in your coaching is all about building alignment between the values you promote and the actions you take. We are all human and as such, at least some of our values will be aspirational. By this, I mean that most martial arts coaches will at least make a solid attempt to ‘walk their …
Do as I say, not as I do: How a lack of congruency in your coaching can cost you members Read More »
The internet is awash with stock martial arts photos. While these images are better than nothing, they don’t offer the same authenticity as having photos of your own students in your marketing materials. If you don’t want to use stock photos anymore, this leaves you with three real choices. You can pay a photographer to …
10 tips For martial arts photos that actually attract new students Read More »
Introduction Children’s martial arts programmes have been available since around the year 2000 when Melody Johnson (was Shuman) introduced her Little Ninja’s programme and Kimber Hill (now Tyee) released her Lil Dragon programme (2001). These two coaches created a new sector within the martial arts community by writing programmes specifically for children. While other instructors …
I put a lot of the success of our clubs down to having a great childrens martial arts programme. When we first moved our small club of around 40 members to our first full time venue, we kept increasing the number of 4-6 year old classes until we had 2 a day, 6 days a …
12 benefits of having a childrens martial arts programme? Read More »
Do you call your martial arts service a school, a club, an academy, a children’s development centre? Do you want to be classed as ‘School’? Do you feel that schools are a good ‘yard stick’ for measuring what you do? I know we market to the parents to get the children through the door but …
Martial Arts School, Club, Academy Or Children’s Development Centre? Read More »
