Marketing

Articles covering strategic and operational marketing methods

Martial Arts Photography

10 tips For martial arts photos that actually attract new students

The internet is awash with stock martial arts photos. While these images are better than nothing, they don’t offer the same authenticity as having photos of your own students in your marketing materials. If you don’t want to use stock photos anymore, this leaves you with three real choices. You can pay a photographer to …

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Martial Arts School, Club, Academy Or Children’s Development Centre?

Do you call your martial arts service a school, a club, an academy, a children’s development centre? Do you want to be classed as ‘School’? Do you feel that schools are a good ‘yard stick’ for measuring what you do? I know we market to the parents to get the children through the door but …

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